Internet and Businesses Articles

Banner ads can be a very effective and inexpensive way to get your market message out online, although they are probably not as effective as they were when they first debuted.

Like other forms of online marketing, you need to test and track everything that you do with banner ads.

Keep in mind that not all banner ads are created equal; some are much more effective than others. While smart placement of a banner will do some of the work, the ad itself needs to do some work, too. First, don’t just advertise your site in a general way. Instead, promote a particular product or service. Remember: People are protective of their time, and if they have to browse your site to find a product that interests them the chances are much lower that they will buy something than if they click through to your site because a particular product has caught their attention.

Be simple in your message, but dynamic in your design. Animated ads are more eye-catching than static ones, and ads with eye-popping color will do much better than bland ones. Keep the size of the ad small, though. If it takes a long time to load, most visitors won’t bother waiting and they will move on.

Lastly, place ads at the top of the page, so they are seen when the page loads. That will get more attention that an ad placed nearer the bottom, which would require the visitor to scroll down.

Using banner ads can be an effective and inexpensive way to get increased exposure for your site if you follow these tips.

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How do you find a banner exchange program? That’s the easy part. Just a simple web search will bring up a host of options. Once you choose a site, usually the process is straightforward. Don’t just go with the first program you come across, though; each one will have its strengths and weaknesses. Some programs focus their attention on logical banner placement rather than others and some specialize in sites that contain a particular subject matter. One thing to which you need to pay particular caution is whether the exchange program charges a fee. Most don’t, but in some cases you’ll get a better exchange ratio (in other words, you’ll have to post fewer banners on your site per one of your banners that is posted) if you pay a fee.

Generally, for every banner you agree to display, the exchange gives you a piece of HTML code that instructs the visitor’s web browser to bring up a banner from the exchange program’s server. In doing so, the banner exchange program can change which banners are on which sites and they can track the success level of particular banner ads on specific sites – information they use when pairing sites with relevant advertisers.

The upside to joining a program like this is that your site gains exposure on a variety of other sites for free. The downside is that you don’t have much control over where your ads appear and what ads you will end up displaying on your site. That means you run the risk of not being particularly fond of what ends up on your site or where your site ends up being advertised.

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If you want to place a banner ad on other sites, there are three ways to do it. First, you can arrange to display the banner ads of other companies on your site, in exchange for them displaying your banner. Secondly, you can simply pay a publisher site to post your banner; and thirdly, you can pay a banner network (do a search online for them) to post your banner on a variety of publisher sites.

For anyone who may not have a lot of start-up capital to dedicate to advertising, exchanging banners with other webmasters may be the way to go. You can approach this in two ways. First, you can cultivate relationships with the owners of other websites with whom you can then trade banners. This will allow you to place your banner ads on particular sites and to post other banner ads that suit your site. This can be time consuming, however, as you will have to foster relationships with each webmaster. That means you won’t be able to post your banner on very many sites at first.

To get your banner ad on a lot of sites in a much shorter amount of time, consider joining a banner exchange program. The way banner exchanges work is simple: You post a certain number of banner ads on your site, and the webmasters of the sites related to those ads post your banner on other sites. Generally you’ll have to post more than one banner ad for every one of yours that they post – that’s how the exchange program turns a profit. The arrangement gives them more banner ad spaces than actual ads they need to place for their members. They can then sell the extra ad space to paying advertisers.

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More than likely, you have seen a banner ad or two (million) if you have spend any amount of time online. You know what they are: those rectangular ads that appear all over the web, touting businesses of all kinds. The basic idea is that these ads – like something akin to real-world billboards – are designed to catch your attention. Your part in all of this is to click on them, which will bring you to the advertiser’s website where you will (theoretically) buy whatever it is they are peddling.

At its base level, a banner ad is a specialized kind of hypertext link, wherein a piece of HTML code directs a web browser to open up a specified web page when a user clicks on it. Instead of a traditional link that uses text as an indication of where to click, a banner ad uses a graphic or an animation.

Much like traditional print ads, banner ads can take many different forms. Some contain only one image (in the form of a JPEG or GIF image) while others are animated, displaying a succession of graphics one after another. Some use audio or video elements (these are called rich media ads) and still others have an interactivity feature that goes beyond you simply clicking on the ad. No matter what form they take, banner ads serve two basic functions: To get your attention and to convince you to “click through” to the advertiser’s website.

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Those little ads that are pasted at the top or bottom of many websites are known as banner ads. Once clicked on they redirect the visitor to an advertiser’s site to provide more information on the advertisement offer. Banner ads are and excellent way to draw traffic to a website and a powerful component of a web-based marketer’s arsenal.

An effective banner ad begins with a well-crafted message. You only have a matter of seconds to convert the visitor to your site before they click to the next page. A catchy, yet believable, offer is the only way to get them to make the click. The placement of the ad is another important consideration. Advertising can be placed in various spots on a web page and come in a variety of sizes, from a small click-on button to a full-page ad.

In traditional advertising vehicles, you will normally see an auto dealerships advertising in the auto section of the newspaper, while banks will sell their mortgage services in the home section. The same considerations should be made when placing a banner ad. Keep in mind the content of the site your ad will be placed on and remember, the most effective advertising works when people are already thinking about the product.

In addition to the standard way to draw traffic to a website through search engine optimization, a well thought out banner ad campaign is an excellent way to attract interest to your product and traffic to your website.

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There are lots of Opportunities available for you in internet. Most of the people who are using internet don’t know that making money in internet is very simple. The main problem is that, they don't have a basic guide for 'How to start?’ This article is all about creating a website and getting online Ads from Google, Yahoo!, Microsoft and placing it in your website. This is not some stupid jobs like checking mails, taking surveys, clicking some ads or sending spam emails.

Whether you are having your own website or you are having any idea to create a website, then you are having Opportunities to earn with your website through Google, Yahoo! and Microsoft Ads. Creating a Website is not a big deal. You can easily earn 1000 dollars to 5000 dollars per month. There is no limit, even some popular websites are earning 3000 dollars per Day (It is for a Day!!! not for a Month).

You heard about these words "Google AdSense", "Yahoo! Search Marketing", "Microsoft adCenter"? Google, Yahoo!, Microsoft are the Search Engine Giants and now they are entered into the Online Ads. When you are searching in Google or Yahoo!, in the Top and Right side of the Search Result page you can see some special links called "Sponsored Result" or "Advertisement", which is highlighted with some special background color.

What is that "Sponsored Results"?

Organizations like Google and Yahoo! are getting Ads from Advertisers with some keywords for those Ads. For example if an Advertiser giving Ad for his Book Shop, he also gives some keywords for that Ad, which is more relevant to the Book Shop. When some one searches in internet with the keywords provided by Advertiser, Search Engine will show the Advertisers link in the top of the result page with different background color.

Organizations like Google, Yahoo! came up with a new type of online Advertisement called "Pay per Click". In "Pay per Click" Ads, Advertiser needs to pay only when somebody clicks on their Ads. Because of this, Advertisers no need to pay just to show their Ads in a website. While browsing if you noticed, in most of the websites you can see Google Ads.

Yes, you also can get these kinds of Ads from Google AdSense, Yahoo! Publisher Network and place it in your website. You no need to pay anything to get these Ads. You need to have a website, which may be your personal website or some informative website that is not a big matter.

Why I'm calling this Opportunity as "Smart Opportunity!", because you no need to spend your whole time in this job. You are just need to spend some of your free time to create a website and place the Ads in your website. After that you no need to do much, the website will give you good revenue for ever. Your site will earn for you, even when you are sleeping.

I'm a Web Designer. My recent website is about Google AdSense, Creating a website, Creating Domain Name, Hosting a website and Adding your website in Search Engines Result. And this is http://smartchoice4you.brinkster.net my website. You can reach me through this smartchoice4you@yahoo.com email id. Then why are you waiting? Build a website and place Ads, earn smartly.

Yes the title does need an explanation mark - in fact it needs a total explanation hence this article.

Many have cried out the death of banner advertising saying imbedded text links work better. Are banners dead?

One of the earliest and most popular forms of advertising on the internet are banners. A banner is a graphic link to another website site, they can be colour text, pictures, animations, flash, make noises, but all aim to do the same thing - get the surfer to go to the linked site.

There are many reasons for this. Firstly banners are immensely easy to use. One created which isn't too hard with the right banner creation software it is just a case of copy and paste. Loved by webmasters for their simplicity banners spread everywhere, and that is what part of their downfall. They became so common and so many of them were everywhere that the average surfer began to learn to ignore them - advertising fatigue.

Many attempts have been made to overcome this advertising fatigue, including increasing graphic or eye popping appeal. This includes high quality pictures of products, happy people or like advertising fare, or increased interactivity. This interactivity with the banner seeks to get the surfer to engage the banner through a game like "outdrink the college kid", "shoot the movie star" and other like 'activities'. Perhaps the best banner I've seen in this category was a automotive advert in which the car changed from a family car to a race car by the move of your mouse. Obviously benefiting from the ability to use professional advertising agencies. The fact that such large companies as multi-national car companies put time and effort into banners perhaps will let your know that banners are not a waste of time.

Some banners have been immensely successful. 'Adsense is dead' was a prime example. Simple yet dramatic. The catchphrase created controversy and the skull was visually challenging. To anyone involved in adsense (half the net) it demanded to be clicked on. Such a banner however would quickly eat up its potential market (which was probably the intention).

What one must appreciate with banners that they tend to follow the 3% rule. This is the magic number on the internet which seems to be the average conversion rate no matter the ad. As an owner of an article directory I have a banner displayed per page - the average click through rate - 3%. Despite using a banner rotator with 50 plus banners the average rate is 3%. Some banners perform a little better, some a little worse, but the universal average is about 3%. Some people complain their results are much worse than this. I would question how many banners are they displaying? If you displaying 10 banners a page then of course applying the universal 3% law you would have to divide that by ten or an average of .3% per banner would then be acceptable. It could be argued by having two many banners displayed you lessen the affect. The human brain can only focus on so many things. By displaying too many banners at once you make it easy for the viewer to choose to ignore them all.

Remember the repeat visitor. Don't rely on just one banner. Although repeat exposure may produce a result, your visitor may become visually bored seeing the same banner over and over again and ignore it completely. Give them a choice of banners each time thanks to a banner rotator and you will find you overall results will be better.

Finally if your paying for banner advertising you need to be aware of the 3% rule. You then need to know the conversion figure of those hits. Only then can you work out advertising costs and therefore whether a campaign will be worth it or not, profitable or not.

In conclusion banners are still worthwhile, however they have been a victim of their own success. The secret is don't overkill on the banners. Use a banner rotator to display multiple banners rather than displaying many banners on the same page. Using banners of the same display size will ensure they always appear in the correct place and interfere with text or other page features.

This article is the property of Alastair HARRIS and his immediate family. It may be freely republished over the internet but must include original links.

Alastair HARRIS is the main promoter for article-gems.com article directory (visit http://www.article-gems.com) and the getfinancialfreedom4u family of websites, blogs and projects (visit http://getfinancialfreedom4u.ws) specializing in online business opportunities and education, income being generated by affiliate marketing, google, GDI, eBay, ebooks, clip flipping and more. Alastair is rated as an expert author on numerous article directories and is very open to assisting others on the internet

Before I tell my web-advertising-tip-story about what text links have done for my business, I want you to imagine a situation where you are eagerly seeking information on some medication on the net. Suddenly, out of nowhere an advertisement about some miracle penis size-enhancing thing pops up right in front of you. And to make matters worse, you're some nice lady who does not own a penis. Get my drift?

Banner advertisements prominently displayed at a web site where you are looking for information are almost as bad. My point is that banner advertisements, even when they are not pop-ups are pretty offensive because nobody logs onto the web to be advertised to.

And the figures tell the whole story better than any words can. I once experimented with a banner ad that was viewed almost 100,000 times without a single soul clicking on it. On the same page was a small text link advertising the same product that received hundreds of clicks.

Before I carried out this web advertising experiment, I was already aware of how powerful text links were, but I had never compared the two before. My web-advertising story is so simple that it may disappoint you. All I did from that day was to dump all banner ads and I replaced them with text links and resource boxes complete with links at the bottom of information-packed articles.

To date that particular business I was advertising on the web brings me tens of thousands of dollars on a regular basis and I have never engaged in any other form of advertising save the one I have just described. And it is free. I kid you not.

The hype peddler's intentions towards your wallet or credit card are always suspect, but they are right when they say free web advertising works. I am not trying to sell you anything and I am telling you that it is the only advertising I do and yet I earn a pretty good living exclusively online.

Get more information now on web advertising: http://webadvertisingtips.blogspot.com/

More and more people are these days finding themselves in that situation where they need some web advertising and more often than not they usually require it pronto. Little wonder that many mistakes are made in this kind of hurried situation and folks do not take the time to learn what it takes to advertise successfully on the web.

To start with it is important to realize that the rules for advertising on the web are very different from what you may be familiar with I the offline world, in magazines and newspapers.

Probably the biggest difference is that full color nice looking advertisements do not work as well online. Another name for these sort of ads is banner ads. Banner ads have been responsible for the death of countless online businesses already and yet folks still insist on them.

It is important to understand why banner advertising does not work on the web.

Nice glossy display advertisements are effective in newspapers and magazines, because the nature of the medium accommodates them comfortably. Even on TV we tend to have our own favorite TV ads that we do not mind seeing again and again. The big difference online is that advertisements are a rude interruption to what we are doing. And mostly they are rightly labeled "spam".

If you want your web advertising to be successful then you should start off by avoiding banner advertisements. Throw your idea of transferring that nice successful glossy advertisement online, out of the window. If you do that I will then show you how even free web advertising can be highly effective.

Get more information now on web advertising: http://webadvertisingtips.blogspot.com/

It takes only a few minutes to toss a banner on your site. Some merchants encourage you to use banners. It's not that they don't know that they are not so effective in referring leads to them. They know. It’s just that half a loaf is better than none.

They reason that if you're not willing to do the hard work for them, they are better off with banners than with nothing at all. At least banners will give them one way links to their sites.

This serves the merchants but it does not serve you the affiliate in any way.

First, you will not make enough commissions to make the distraction they cause on your site worth it. The more the side attractions on a page, the less the likelihood that your visitor will go through the page. If you've built a website that credentializes you, it will make you lose some visitors who will click out through those banners with a very low likelihood of converting.

Next, you can only say so much in a banner. You cannot give all the pros and cons of a product in a banner. You'll most likely pick the most important benefit and highlight it in your banner. That is not great preselling. In fact, it is selling. This dramatically reduces your conversion rates.

Banners are easy to put on any site. But remember, you're not looking for something that's very easy. You're looking for something that produces massive results and banners don't.

Read this book on affiliate marketing for better analyses of banners and how they hurt your affiliate revenue. You'll also learn all you need to know to build a viable affiliate business.

Learn how to get massive traffic (100,000 visitors monthly within 12 months). http://you-can-internet-marketing-tips.com/

Chimezirim Odimba writes to help hardworking folks succeed online.

Banner ads are the pioneers of internet marketing. The first banner ad appeared on www.hotwired.com (now www.wired.com) back in October 27th, 1994 in the form of an ad for AT&T. Since that time banner ads have taken over the internet in a variety of forms.

A banner ad is a graphical promotion used on websites as a form of advertisement. Banner ads can come in any size you want, however the accepted standard is 468 pixels wide by 60 pixels high. Due to the widespread acceptance of this size, the same banner ad can be used on most websites without having to reconfigure the size and layout. Although banner ads can be used to advertise your phone number, address, or anything else you like, the real purpose behind banner ads is to get someone to click on it and jump to your website.

There is a great deal of controversy about the effectiveness of banners. Some people swear by them, others swear at them, saying they don’t work worth a darn. Although click-through rates have gone consistently downward, the same can be said of banner ad prices. The average click-through rate hovers somewhere around 0.5% range for banner ads. But, with a good banner design and placement it is still possible to achieve a good return on investment, by combining below-average ad rates and above-average response rates.

Banner ads are sold in any one of three ways: cost per 1,000 impressions (CPM), pay per click (PPC), or pay per action (PPA).

Buying a PPC banner is usually more expensive than the CPM basis, but can be much more effective because people actually take some kind of action by clicking though to your site. One of the drawbacks to PPC banner advertising is that one person may click on an ad more than once and you get charged for each click. However some ad providers track IP address, and only charge one click per computer per day. Most places though don’t do this for the simple reason that it means less money in their pocket.

The effectiveness of cost per impression banners can vary quite a bit, depending upon their placement on the webpage and you typically (not always) pay the same whether the banner is displayed prominently at the top of the page, or hidden in a bottom corner. Most CPM banner sites rotate the banners throughout the site (Run of Site – ROS) and throughout the page. Banner ads to reach general audiences are typically priced at $1 to $10 CPM, while targeted sites may get CPM rates of $30 - $50 or more. Even though it may not seem like much, banner ads can be quite expensive. Do the math with me:

If you're paying $10 CPM and the click-through rate is an industry average of 0.5%, then it costs you $10 to get 5 people to your site, or $2 per person. If 2% of the visitors to your site make a purchase, then your customer acquisition cost (CAC) is $100, ($2 / 2%). That means for every transaction you do you need to pay out $100 in advertising fees. Some websites don’t even manage to convert 2% of visitors into customers, especially when they originate from a banner ad.

In order for banner ads to be effective, you need to combine above average click-through rates, with below average banner prices and sell either a high-ticket product, a product with a high markup (like an info product) or have a strong back-end in place so you make money on the second, third, fourth and even twentieth sale.

Pay per action banners are usually the most expensive, since you pay only for a desired action. This can be a product sale, having someone sign up for an email list or any other action you want. PPA banners can be very similar to an affiliate program and use the same type of tracking.

Banner Exchanges

Just like link swapping, some companies have banner swapping programs. Most banner swapping programs are free and some might require you to pay a monthly administration fee so they can cover their costs.

Many of the free companies make money by the in-proportionate ratio of banners you display on your site, vs. your banners being displayed on other sites. Let’s say you need to place a certain banner on your site for a total 10,000 impressions, but you only get 8,000 impressions of your banner on someone else’s site in return. This is how these sites fund themselves. They sell the extra 2,000 impressions you lose, for a profit.

Some banner exchanges are pure and simple; I’ll put your banner on my site, if you put mine on yours. There’s absolutely nothing wrong with this if both sites are of a similar interest and get comparatively the same amount of traffic.

Some sites will track your stats and some will allow you to upload multiple banners so they can be rotated throughout the sites where are placed. This way you can determine what works best if you’re paying per impression. It’s also always a good idea to use your own ad tracker so you can follow the click-throughs to your site and see how many actually lead to a sale.

Some banner exchange companies will actually design the banner for you as part of their program. Although I suggest you design, (or have designed) your own banners. If you are going to let the banner exchange company design it for you, make sure it is on target. Some of these companies use software that automatically creates your banner untouched by human hands and unseen by human eyes, until it gets to yours. As with any type of advertising, the design, wording and call to action of your banner is quite important.

Since the purpose of a banner is to stop, interrupt really, the surfer’s train of thought, clicking on a banner is an impulse decision. People need a reason to make an impulse decision so you need to give them one. The following are some tips to help generate the highest click-through rate possible:

- Have a call to action. Always say "click here" on your banner, or some variation thereof. I know this sounds overly simple, but it is often overlooked and can easily double your click-through rates.

- Add a button. Placing the words “click here” into an actual or obvious button on your banner improves response.

- There's no room for subtlety in banners. Your banner should scream your message.

- Try posing questions: "Want to save 15% on your car insurance in 15 minutes?" Questions work better than statements, particularly when they're used to tease your audience. Studies have shown that by changing a statement to a question you can raise your click-through rate by 16%.

- If appropriate use humor. Make sure it’s actually funny and get some others opinions first. Quite often something that might be funny to you, other people may not get.

- Use bright primary colors. Brighter colors attract visitor’s eyes. Blue, green, and yellow elicit the most click-throughs. Stay away from transparent colors either in the foreground or background – they tend to get lost among the colors of most websites so stick with solids.

- Use simple animation. Moving images and blinking animation attract visitors to your banner. Strategic use of movement grabs attention more effectively than static banners. Don’t make them too wild or complicated so the message gets lost, the senses are overloaded and/or the file size is too large.

- Offer a reward or free gift when someone clicks on your banner. It will help motivate people to click. Contests also work well, especially if you’re giving away money. Money is the biggest motivator.

- Run a series of banners. It may take more than one message to tell your story or to go after a particular market. Run a series of banners and vary your message. Keep you message consistent and catchy to make your visitors want to read further. After the fourth impression of the same banner, most people tend to subconsciously block it out in their mind.

- Keep the copy short. Think billboard advertising – the average person spends six seconds looking at a billboard and you have less than a third of that time on the web. Write compelling copy. Use action words that motivate.

- Use italics if you can. Although they don’t have a huge impact, they can increase click-through rates by a few percentage points when compared with standard typefaces.

- Create curiosity. A large number of those who click on ads do so because they are curious. Studies show that curious clickers very widely by demographic and other characteristics, so targeting based on curiosity can be very effective when you have a general interest product or service.

- Use wide banners or tall skyscraper banners. They’re clicked on significantly more than smaller, skinnier, or square banners.

- Make your banner file size is small, so it loads quickly; 10-30kb is typical for a 468 by 60 pixel banner.

Some Tips on Implementing Banner Ad Campaigns

First, determine if you think it would be worth it to participate in a banner ad campaign. Consider the banner costs, compared to an average click-through rate of half a percent, your sites’ conversion rate, profit margins and customer’s LOV (lifetime of value).

Determine where and on what sites you want to consider placing your banner ads, taking into consideration the cost, banner placement, payment types (PPC, CPM, PPA) and if it’s a targeted site or not. Find some websites that complement yours.

Contact the site on which you wish to place your ad and ask if they have a rate card and get info on their payment options. You can also see if they offer any specials or discounts if you purchase in bulk, or even simply ask for a better deal. A lot of the time they will give you one simply because you asked.

Read the submission guidelines. This usually covers things like:

- Maximum file size

- File types accepted (commonly .gif, .jpg and flash - .swf) - Accepted banner sizes - Deadlines for submission and review - How many banners can you submit for rotating campaigns? How often do they rotate the banners? - How do they determine where your banner is placed on each page? - Do you pay for placement or is it random?

Keep track of all your banner statistics. Even though the company you are advertising with may do this for you, it’s also a good idea to track it yourself. This way you can track and determine results like your conversion rate, ROI, CPC (cost per click) and click-through rate for each banner.

All in all, banner advertising can be a key part of your online marketing campaign. Depending on all of the key factors mentioned above, it may or may not be a financially feasible part of your marketing campaign, if it can make you a profit. If it can’t, don’t sweat it, there’s tons of other ways to cost effectively market your business online.

Justin Michie is a well respected Internet Marketer and author of the most up to date and comprehensive Internet Marketing Book available: Street Smart Internet Marketing. For more information on Online Advertising, check out his brand new Internet Marketing Book at http://www.InternetMarketingBook.com -- it’s the best investment under $20 you could ever make for your online business. Order now and for a limited time only receive hundreds in free bonuses!

Does your website serve banner ads as a way of generating advertising revenue? Then You should know that the click-thru rates on Google Banner Ads outperform the click-through ratios of the other major media, including Casale, ValueClick, and Busrt Media.

What does this mean for your website? It means that Google banner ads will generate a higher number of clicks and earn more advertising revenue.

Why do Google banner ads achieve higher click-thru ratios than other banner ads? Just like Adsense, Google banner ads are relevant to the content on any given webpage. So, banners that are relevant to what the website’s audience is interested in will be displayed. The others display random banner ads so the likelihood of a user clicking one it is reduced.

Perhaps you didn't know that Google offers banner ads? Google is traditionally known for Adsense, it pay-per-click (PPC) text-link ads. But they do provide banners as well and pay out based on CPC rather than the traditional CPM for banners. You can sign up just as you do for Adsense but you would choose the option for "image ads only." The cost-per-click on image ads tends to be approximately the same as the cost-per-click on text ads.

In my experience, I have found that click-through rates on Google’s image ads are more than a full percentage point higher than the click-throughs on other banner ads. One percentage point may not seem like much, but think of it this way: If your website serves 100,000 banners per day, one percentage point equals 1000 clicks. That’s 1000 more clicks a day which translates into a lot more revenue for your website.

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Information is the most important thing that can create awareness just about anything. Banners are meant to inform people at large that something is being launched or some event is going to happen. You get to see a variety of banners here and there that tells about a particular thing. Many times they look so stylish and colorful. If you are not able to find banners that can convey your message, then customer banners are meant to solve your problem. Customer banners will help you in conveying your message in your own way, without being dependable on anyone else.

Banners are considered as an important source of information that reflects your thoughts and ideas. In fact, custom banners have the ability to best describe your offers, products and services in special words mentioned by you. It is quite obvious that custom banners have individual quality that will stand you apart in the crowd of other banners. Banners not only represent your plans and specialties, they act as your mouthpiece that will create awareness about the company that is launching its products and services. Custom banner can be your best help in popularizing something.

Advertising has become more interesting with custom banners. As you make your own banners, there are better chances of creating a special identity. One of the most important advantages of customer banners is that it helps a company to establish its place in the market. Custom banners can be bigger in size that adds visual support to your advertisement campaign and increase the value of your message. This form of advertising has been used since many years. These days, you can see banner ads at malls, events, trade shows and many more. Everyone knows that banners reflect the reputation of company that it is advertising for.

Customer banners have to be stylish and expressive, so that it can establish a separate place for your company in the market. It is better to keep the design simple. The main reason behind this is that, people would not like to see a design that proves a disaster for eyes. Obviously, simple and attractive designs suits the eyes of viewers more than the gaudy ones. The designs should be such that it reveals the importance of the services and products that the company is telling about. In custom banners, you should strictly avoid verbosity. It is because verbosity will not only hamper creativity, but also the importance and relevance of your message.

Apart from the design and color combination used in custom banners, another thing to be seen is the caption. It is the caption that catches attention of viewers. You get one chance to be highly effective in expressing your message in that caption. In fact, it is this message that will create awareness among people and they would approach you for buying your products and services. In selecting the color of the caption, take care that it should be a contrast to the background so that the message can be highlighted. Customer banners help you to announce a new launch in your company.

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A lot us who are into adsense business know that to increase adsense earning potential, we got to increase that clickthrough rate.

But just how many of you have come across articles or websites teaching you about increasing your adsense clickthrough rate, talking about the same thing?

A lot right?

They tell you about blending your ads into the background, using text ads rather than image ads, reducing other advertisement distraction, upper fold ads placement and yada yada yada….

While these tactics are not wrong and in fact might help you to increase the adsense earnings in the long run, but nonetheless, there is another method that can be implemented which will work like gangbuster.

This method simply requires you to deploy videos into your web pages.

And yes, you would employ the use of videos alongside your adsense pages!

In this method, what you need to do is to source out good relevant content videos from either youtube.com or video.google.com.

Getting the videos onto your web pages is just the matter of copy and paste the object codes onto your html source.

For instance, if you were to source out video content from youtube, you can highlight and copy the embedding codes from the “embed” column on the top right corner.

Then you would paste the codes onto your web pages and voila you’ll instantly have great content along side with multimedia rich videos.

But the real secret doesn’t just stop here. You have to make the right placement for better clickthrough rate.

I would suggest that you modify the video border width and height from the codes to match with a 250X250 adsense ads which are place side by side with the video.

A great example of such usage is shown below
http://www.tips.com.my/Article/The-Benefits-of-Getting-a-Wedding-Planner/28659

From the example above, you can see not only the page provide good content about the subject, but also the corresponding video on top of the page. Then the adsense ads which are residing next to the video are shown which aptly complement the whole subject.
This video usage was known to have increased the clickthrough rate as much as 100%.

Try it yourself and always remember to test the placement on your websites.

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If you compare all forms of advertisements employed in the world of Internet, you can find that text based advertisements tends to attract more traffic than any other forms of advertisements. Text based advertisements are economical and easy to create. It takes only a small amount of space. With Text based advertisements, you will find it very easy to get your site advertised and notified by spending a small amount of money. These advertisements are also noticed by search engines and will act as a link to your website. Either you can buy some space in other popular website which are having higher page rank or you can participate in the widely popular contextual advertisement schemes which are also known as PPC based advertisements.

Contextual advertisements works based on the content of the website in which it appears. If the content is all about shopping, only advertisements about the shopping related sites would appear there. Thus, a contextual advertisement system ensures that your advertisement is placed only where it is most appropriate to appear.

Links placed in other websites are also a form of text-based advertisement. Links can be purchased or exchanged. If you exchange a link, you have to place a link from your website to the website where your link is already placed. Link purchase on a high page rank website is a very good strategy, as, many who visits a high page ranking website will see you advertisements and search engines will notice your site faster.

To conclude, Text based advertisements are most efficient and economical way for advertising a website.

To learn more about the different ways to promote your website, please visit http://www.giftsspace.com/Promote_Your_Site.htm

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Once you have started an online advertising program, you need to find out if it is really working. There is no point in spending money on advertising that does not work for your business. This article discusses some ways to find out if the web advertising method you have chosen is performing as you planned.

PPC Analysis;
Pay per click Analysis is one of the best ways to find out if your PPC advertising campaign is working. It tracks the performance of PPC ads and has many advantages.

PPC analysis tracks the volume of sales and the revenue generated by the advertising.
PPC advertising analysis tracks the conversion value of and conversion rate of advertisements.
PPC shows which keywords are performing best and help you weed out non-performing keywords.

Keyword Analysis;
Keyword analysis tells you a lot about your web advertising campaign.

You can track the keywords that generated the most sales.
You can find out how many people visited your website by typing particular keywords into search engines.
You can find out revenue earned using the keywords and the cash value of those keywords.

Trend Analysis;
Trend analysis looks at the overall performance of sales, conversion rates, and visitors to your site. It gives you an overall picture of how your site is performing.

Advantages of Trend Analysis;
Trend analysis has the following advantages when it comes to measuring the success of web advertising.

You get a visual representation of how your website is performing.
You identify trends related to the performance of your website and strengthen weak points of your web-advertising program.

Measuring Success of Web Advertising: Parameters
Certain key indicators tell you how successful or unsuccessful your website advertising program is.

Search engine rankings and submission
Click-through rates
Monthly traffic: Includes number of visitors, page views, unique visitors, search phrases, and entrance and exit pages.
Number of sales

Importance of Measuring the Success of Web Advertising;
It is very important that you know how successful your web advertising campaign is. This helps you in the following ways:

Understanding keyword dynamics: which keywords get the most visitors to your website and which keywords get the desired amount of sales.
Getting an idea of the products customers are interested in.
Fine-tuning your search engine optimization techniques.
Helping with merchandizing and production.
Seeing how popular your brand name is.

It is not advisable to just put the web advertising process in motion and sit back. You have to continually monitor the performance of the web advertisements and see if they are giving the desired results. Measuring the performance of website advertising helps you see where the campaign is falling short and rectify problems associated with those shortcomings. If you need to know more about tracking the performance of your web-advertising program, you can hire a business advisor who will guide you on the various aspects of a successful website-advertising campaign.

Alexander Gordon is a writer for http://www.smallbusinessconsulting.com - The Small Business Consulting Community. Sign-up for the free success steps newsletter and get our booklet valued at $24.95 for free as a special bonus. The newsletter provides daily strategies on starting and significantly growing a business.

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Nintendo GameCube is focused on fun. With a game library of hundreds of titles in all possible genres, powerful technical specs, and a cast of exclusive characters unrivalled by any other system, players in search of a great gaming experience need look no farther.

System

One look at the Nintendo GameCube hardware and you know it's different. The compact shape is not only practical -- the unique design is symbolic of Nintendo's commitment to focus on creating the world's most original and innovative video games.

Controller

The Nintendo GameCube Controller provides the crucial connection between the player and the game. Two analog Control Sticks, a built-in rumble feature and flawless ergonomic design ensure that the Controller feels and plays perfectly. The WaveBird Wireless Controller accessory allows players to feel the freedom of cord-free gaming!
Disc

The Nintendo GameCube Game Disc holds an incredible 1.5 Gigabytes of information, but it has a diameter of only three inches. The disc drive and processor work together with awesome speed, which makes load times hardly noticeable.

Games

A gaming system is only as good as the games it plays. Nintendo GameCube offers an ever-growing game library which caters to fans of all genres. Exclusive games and characters like Mario, Metroid, Zelda, Pokémon and more are only available on Nintendo consoles. It's simple: Nintendo GameCube delivers the games you want to play.

Connectivity

On their own, Game Boy Advance and Nintendo GameCube are each powerhouse game systems. Together, they make an awesome team. Using the Nintendo GameCube Game Boy Advance Cable, the Game Boy Advance can be connected directly to the Nintendo GameCube.

Online

Accessories for Nintendo GameCube include a 56K Modem Adapter and a Broadband Adapter. With these accessories, Nintendo GameCube is fully capable of supporting online game play. The Broadband Adapter can also be used for LAN Play in games that have been developed to take advantage of that feature.

With Nintendo DS Lite, dual screens and touch-screen technology allow you to interact with games like never before. Wireless communication allows you to experience real-time multiplayer gameplay, and the free Nintendo Wi-Fi Connection service allows you to compete against players from around the globe.

Dual Screens

Two incredibly bright LCD screens offer one of the most groundbreaking gameplay advances ever developed. Each 3-inch screen can reproduce a true 3D view, with impressive 3D renderings that can surpass images displayed on the Nintendo 64.
Nintendo Wi-Fi Connection

Ready to take on the world? Now, with Nintendo Wi-Fi Connection, you can connect wirelessly, chat and play with Nintendo DS owners across the globe. All you need to play is a Nintendo DS and a Wi-Fi-ready game. There are no subscription fees -- the service is free!
Touch Screen Technology

The lower screen offers something never before provided by any dedicated game device: touch-screen capabilities.

You no longer have to rely on just buttons to move your character or shift perspectives. Navigate menus or access inventory items simply by touching the screen with a stylus or fingertip. The possibilities are limited only by developers' imaginations.

The touch screen features a tougher film cWireless Network

With Nintendo DS Lite, you can connect with a local wireless network of up to 16 players. The wireless range can be an incredible 30 to 100 feet and for some games, multiplayer requires just one Nintendo DS game card.

Note: Nintendo DS Lite wireless communication, including PictoChat, is not private and is not monitored by Nintendo. We recommend that you never reveal any personal information or arrange to meet a stranger.

over for durability, and the included stylus is stored in the back of the unit.

It sports a sleek vibe with portability and comfort, all in the palm of your hands. And the pocket of your tightest jeans. Switch between four faceplates to match your style and play any of the 700+ titles in the Game Boy Advance library.

The Game Boy Advance SP is deep on the free-style gaming. With its back-lit flip screen, smooth lines, and color selection, this classic system gets you in on the portable fun revolution.

The Game Boy, invented by Gumpei Yokoi in 1989, is the most sold handheld machine ever, and has sold in over 55 million copies!

In 1996 Nintendo released a newer, smaller, and better Game Boy: the Game Boy Pocket. It is smaller, has a better LCD screen and comes in Blue, Red, Green, Yellow, Gold, Classic, Black, Hot Pink and Transparent, and one with a light for playing in the dark!

The megahit in Japan for the moment, Pocket Monsters, helped the GB to sell in 10 million copies last year ('97) outselling the Nintendo 64!! That shows that the GB is still a console to count on 9 years after it's release! Now the Game Boy Color is released, with 32,000 colors to choose from and 56 colors at once on the screen.

The Game Boy Monitor
The monitor used by the Game Boy is a simple LCD type screen (Liquid Crystal Display) which can only show 4 different colors or grayscales. This is both an advantage and a disadvantage for the Game Boy. The good thing is that it doesn't consume half as much batteries as other color handheld systems like the Atari LYNX or SEGA Game Gear. the other great things that have been further improved with the GB Pocket is it´s size. you can actually put it in your pocket!

Try putting a Game Gear in you pocket if you can! The two drawbacks of the LCD screen is that it looks a little bit dull in only 4 different shades of grey and it can also be tricky go get a good projection on the screen. You have to have a pretty strong light source nearby. This has been improved with the new GB Pocket, so that's not really a problem anymore.

So you want to join a banner exchange programme, but don't have a banner for your website? Before you pay an expensive graphic designer, or invest in some fancy software, take a look at this genuine free tool to create your own banner for free. Those of you who have read my previous articles should know that when I say "free", I DON'T mean "free for 30 days" or "free to try on your computer, but you must purchase a license to publish on the internet". That won't do at all. I take great pleasure in discovering a genuine free tool for webmasters - especially those just starting out who don't have money to invest in paying someone else to design banners or optimise a website for them.

To try out this free webmaster tool, go to the TopSiteGuide website and follow these simple steps to create a professional looking banner for free!

1. Click on "Choose/Create a Base.

2. Click on "Choose Image" - I didn't count them, but I think there are around 200 different graphics to choose from, so you are sure to find something suitable to represent your own website. You also have the option to upload a graphic image from your own computer if you prefer.

3. You then select which size of banner you wish to create - 468x60 being the most common one and the only size accepted by many webmasters:

* 468x60
* 234x60
* 150x56
* 88x31

4. You may then select the font, size and colour for the text you wish to add to the banner. 5. Then, just type in the text you wish to display, and click "Prepare Banner". Hey presto, your new banner is made in 1 second! 6. You can continue trying different graphics and altering the text until you are happy with the result. Then right click the banner and save it to your computer.

What could be simpler or faster? The most time taken is browsing through the graphics and selecting your choice of banner design. There doesn't seem to be any limit to the number of banners you can create, so go ahead and have fun creating your website banner for free now:

http://www.websitesfreeway.co.uk/create-banner468x60.htm

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