Internet and Businesses Articles

Those little ads that are pasted at the top or bottom of many websites are known as banner ads. Once clicked on they redirect the visitor to an advertiser’s site to provide more information on the advertisement offer. Banner ads are and excellent way to draw traffic to a website and a powerful component of a web-based marketer’s arsenal.

An effective banner ad begins with a well-crafted message. You only have a matter of seconds to convert the visitor to your site before they click to the next page. A catchy, yet believable, offer is the only way to get them to make the click. The placement of the ad is another important consideration. Advertising can be placed in various spots on a web page and come in a variety of sizes, from a small click-on button to a full-page ad.

In traditional advertising vehicles, you will normally see an auto dealerships advertising in the auto section of the newspaper, while banks will sell their mortgage services in the home section. The same considerations should be made when placing a banner ad. Keep in mind the content of the site your ad will be placed on and remember, the most effective advertising works when people are already thinking about the product.

In addition to the standard way to draw traffic to a website through search engine optimization, a well thought out banner ad campaign is an excellent way to attract interest to your product and traffic to your website.

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