Anticipation: A Powerful Marketing Weapon
That Right! It's called ANTICIPATION!
This is one of the most powerful marketing weapons and one that is often underutilized. If you harness the power of anticipation, you will generate many times the sales that you would normally produce through typical marketing efforts.
"ANTICIPATION increases Response."
Obviously, in marketing your ultimate goal is getting people to respond. You want them to take some kind of action, such as opting-in to an email list, to request more information, download a special report, or even to order your product.
If you can incorporate ANTICIPATION into your promotion which leads to a desired response for a prospect to take, you will increase the rate at which they take action.
Therefore....if you are looking to increase your sales conversion, you need to consider......How can I build anticipation into my marketing efforts.
One way is to turn it into an "event". In other words, you need to turn your marketing into a limited time frame so that your prospects and customers will be looking forward to it in the future. It's one thing to send someone a marketing message in hopes of them responding, but if they are ANTICIPATING that message which relates to an event of some kind....POW!! You've got their attention and stand a better chance of success.
I will forever be grateful for learning this technique. It has been a powerful addition to my marketing campaign. I use this weapon whenever possible. In fact......
To get a better idea on how to generate Pre-Launch excitement and anticipation then check out:
http://www.marketingquickies-vol2.com for a live up-and-coming product release.
Jack J Creed http://www.SureFireReviews.com http://www.marketingquickies-vol2.com
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