Internet and Businesses Articles

In this article, I will tell you step by step exactly what to do to brainstorm an idea and create your very first information product online. If you have already created a product, this article is probably not for you. But if you have not….read on and discover the secrets to easily creating your very own information product.

1) You must first decide what that information product will be about, what it will teach the consumer. Perhaps you already have an idea, or you have a web site already. If you do, create your information product on a topic that accentuates what you already know, and complements your web site. If you have nothing already, think about what you are good at. What do you do better than most of your friends? Has anybody ever asked you to teach a class or made the comment ‘you are really good at that, where did you learn that?…..etc.? Those are great starting places.

2) Start small. Do not try to create a multi-visual multi-part information product on your very first attempt at an information product. It is far better to create a small quality product and give it away for free or for a nominal amount, and allow others to see the quality of your work, than to get in over your head and create a lower-quality product. By starting small, it will give you the confidence to create something bigger in the future. By trying to create something huge, you run the risk of not finishing your project, which is a shot at your self-confidence, which can affect your future productivity.

3) Now that you have an idea for what you can share, how can you best convey the knowledge? Is it easily conveyed in print form, as in a book or other reading material? Or would it be better suited to an interview, where someone would ask you leading questions, and you would answer their questions? For this type of information product, you might consider creating a CD containing your interview, or even a series of CDs that would teach your skill. Or is your skill set most easily shared with others by showing them how to do it, hands-on? In this case, you might want to consider doing a video or a video series. Simply have someone video you performing the skill you wish to teach.

4) Once you know your medium (book, audio, or video) begin an outline of your material. For either medium, create a master outline. This master outline will be a listing of all the topics you want to cover, for example, maybe 10 or 12 primary ideas that need to be conveyed. Next, brainstorm at least 5 sub-ideas that would be taught, shown, or demonstrated to fully explain each of your main topics.

5) Now that you have your outline, if you are writing a book, write a section (1-5 paragraphs) about each of your subtopics. Also write an introductory paragraph and a concluding paragraph for each of the subtopics and each of the main topics. If you are doing a CD with an interview, rephrase each of the subtopics and topics into questions, and jot down the ideas you want to convey in each of the sections or topics. Although you can write this out, when you actually do the interview you do not want to just read the information, rather you want to be able to talk ‘off the cuff’. You want the interview to sound quite natural, not like you are reading the material. If you are doing a video, then you will need to stage each of the steps in your teaching process by your topics and sub-topics.

6) This is the hardest part. Just doing it! All the planning in the world will never get the job done. Because this is your first project, you may be intimidated by the process and scared that if you do not do well, you have failed. In reality, no matter how lousy is your first attempt, you will be a success because you will have done something that probably less than 1% of the entire population of the world has ever done--created your own product! You will also be able to critique your work and let others critique your work, so that your next one can become better.

Do you want to learn more about how I do it? I have just completed my brand new guide to article marketing success, 'Your Article Writing and Promotion Guide'

Download it free here: http://www.secrets-of-internet-success.com/ezrss.html

Do you want to learn how to build a big online subscriber list fast? Click here: http://www.secrets-of-internet-success.com/listbuilding.htm

Sean Mize is a full time internet marketer who has written over 9034 articles in print and 14 published ebooks.